February 8, 2023

Aperture Proudly Announces Exclusive Distribution Partnership with Adaptive Reef

Aperture Pet & Life, the integrated company for some of the largest brands in the aquatics industry, including Bulk Reef Supply, Neptune Systems, EcoTech Marine and AquaIllumination, is pleased to announce its newest exclusive distribution partner, Canadian based, Adaptive Reef. 

Aperture will provide North American distribution of the full line of Adaptive Reef products. Additionally, Aperture is now the exclusive global distributor of EcoTech, Neptune and Aquaillumination co-branded Adaptive Reef controller mounting solutions that tackle the issue of wire management while enhancing the beauty and customizability of customer aquariums.

“We are excited to partner more closely with Adaptive Reef by being their exclusive North American distributor and exclusive Global distributor for mounting boards with Aperture’s brands of EcoTech, Neptune and Aquaillumination on them”, said Jeff Martinson, Chief Operating Officer of Aperture Pet & Life. “Adaptive Reef products improve the experience of the aquarium hobbyist which makes them very relevant for our customers.” 

Adaptive Reef’s products available from Aperture Distribution include:

  • Wire Management Solutions including the popular Standard controller board line
  • Controller Cabinet and accessories
  • Newly launched A6 and A8 Protein Skimmers

“At Adaptive Reef, we build the majority of our products in Canada with a focus on  maintaining the highest quality standards within this evolving industry,” said Kyle Elder, owner of Adaptive Reef. “Our new relationship with Aperture Pet and Life will help expand the inventory and availability of our products and allow Adaptive Reef to innovate new and exciting offerings in 2023.” 

For more information or to purchase Adaptive Reef products, retailers can reach out to their Aperture Sales Representative or visit the Aperture wholesale portal. Aquarists can purchase Adaptive Reef products at their favorite local fish store or online retailer.

About Adaptive Reef

Adaptive Reef was launched in 2018 by Kyle Elder with OEM and ODM offerings and has quickly expanded into product lines under its own banner. Adaptive Reef’s mission is to ‘adapt’ the user experience through innovation and provide thoughtful solutions for reef tank enthusiasts. Adaptive Reef is well known globally for its wire management platforms, specializing in creative, efficient, and user-friendly products.